F1 2012 HOCKENHEIM FULL
The easing of this restriction would have cost the circuit nothing and would have provided TV footage of full stands around the circuit which is, on a torrential day like the Saturday, publicity the circuit can't buy. Such a restriction is pointless in the particular circumstances which had arisen on the day. From a single person (me) to a family of 5, the response was that the supervisors would not allow stand entry, even where these stands had only a handful of people in them. On the Saturday all of the uncovered stands were nearly empty and Silverstone had told people not to come to the circuit, fearing a repeat of the Friday traffic fiasco but still the powers that be would not let any GA ticket holders into the empty stands. A case in point being yours truly at Silverstone with my GA ticket. These guys are less likely to attend due to these increased restrictions and the result is half empty circuits on race day.įurther, pointless, restrictions apply at the circuits on the Saturday. This then pushes them into buying personal Fanvision sets at exorbitant prices and their overall experience is reduced to watching the race on TV while getting a glimpse of cars entering or exiting corners in the distance. More grandstands go up at GA locations to create more premium price seating and the core GA fanatic is squeezed towards areas with less action and less coverage of the rest of the track. Hence the fans are being priced out of the market, gate receipts fall, and prices rise again in an attempt to cover some portion of the loss from ticket sales. This particularly affects a circuit like Silverstone which has no Government backing, but as I've highlighted on any number of occasions the economic bite is being felt at many of the historic circuits in Europe. Tickets are too high and fundamentally this is down to the cost to the circuits from the Formula One Group for the privilege of staging a GP. Seriously though, the sport is going through a period of profound change, particularly as it relates to providing for the survival of its fanbase. The McDonald's/Coke business model - get them young and get their Mum.
F1 2012 HOCKENHEIM FOR FREE
It is a good idea to let accompanied kid go to races for free because they will learn to appreciate what they are seeingĪnd do not underestimate the need for Formula 1 to target Mums If you want a new generation who are interested in racing cars, you have to get them young, in the pre-school period when their characters and future interests are still being formed. I only use the word indoctrinate because that's what Joe is, in effect, proposing: It's an interesting article which talks about the costs of F1 on the fan and the circuits, looks at the NASCAR business model, and in a follow up article today discusses other revenue streams and using animation to indoctrinate pre-school kids into a love of the sport. Then, while poring over the F1 websites today to see if there were any tasty morsels that I could rant about, Joe Saward's article about the F1 business model caught my eye, a story written yesterday but ignored by me then as it referenced Hockenheim, while I was busy catching up on the pre-German GP stories that had happened in my holiday absence. Instead of congratulating him on his perceptive eagle eye, I put it down to the format of the British GP, how it caters for the great British motor racing tradition, their appreciation of their automotive history, and their ability to enjoy a family holiday at all locations and in all weathers, even down to that singular British past-time having a Barbecue in the Rain. In Silverstone the stands and GA's were packed. I was chatting to a friend yesterday who was with me at the British GP two weeks ago and he commented that, when he was watching the German GP the helicopter shots showed the stands and GA areas were half empty, noticing that the GA spots were only 5 deep at best.
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